Posts about Insight Forum

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  1.    Insight Forum meeting overview (November 2024)

    Insight Forum meeting overview (November 2024)

    Overview of the Insight Forum held remotely, November 2024

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  2.    Insight Forum Overview (September 2024)

    Insight Forum Overview (September 2024)

    Overview of the Insight Forum held in Geneva, September 2024

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  3.    How AI could augment human insights
    AIConsumer insightData & analyticsData-driven marketing

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

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  4.    Every brand needs a stronger insight function
    Consumer insightData & analytics

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

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  5.    Insight Forum Overview (June 2024)

    Insight Forum Overview (June 2024)

    Overview of the Insight Forum held remotely, 27th June 2024

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  6.    Insight Forum GMW Meeting Overview (May 2024)

    Insight Forum GMW Meeting Overview (May 2024)

    Overview of the Insight Forum held in Toronto, May 2024

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  7.    Benchmark: AI in the Insights practice
    AI

    Benchmark: AI in the Insights practice

    WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

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  8.    Insight Forum Connect meeting overview (March 2024)

    Insight Forum Connect meeting overview (March 2024)

    Overview of the Insight Forum held in Amsterdam, March 2024

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  9.    Insight Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    Overview of the Insight Forum held in New York City in November 2023

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  10.    Benchmark: Measuring the ROI of the Insights function
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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  11.    Benchmark: Consumer Intimacy Programs
    Consumer insightData & analytics

    Benchmark: Consumer Intimacy Programs

    WFA member benchmark on perspectives on Consumer Intimacy Programs

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  12.    Benchmark: Insights Core Competencies
    Consumer insight

    Benchmark: Insights Core Competencies

    WFA member benchmark on the key skills insights leaders are focusing on

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